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Determinants of consumer behaviour in novice markets : the case of wine

Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 110-126

Persistent link: https://www.econbiz.de/10011418409

Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …

Persistent link: https://www.econbiz.de/10014477188

Information use and information processing : Comparison of conceptualizations

Savolainen, Reijo - In: Journal of Documentation 65 (2009) 2, pp. 187-207

Purpose – The purpose of this article is to elaborate the picture of the processes of information use by comparing conceptualizations provided by the constructivist approach and the human information processing approach. Design/methodology/approach – The article is a conceptual analysis of...

Persistent link: https://www.econbiz.de/10014853365

Managing Action Inhibitors to Increase Sales

Groth, John C. - In: Marketing Intelligence & Planning 12 (1994) 4, pp. 4-9

in terms of garnering sales. In addition, it can lead to added customer satisfaction. An effective marketing strategy and …

Persistent link: https://www.econbiz.de/10014946454

When Choosing is Not Deciding : The Effect Of Perceived Responsibility on Satisfaction

Botti, Simona; McGill, Ann L. - 2009

Prior research has found differences in satisfaction for choosers and nonchoosers of the same outcome. Two studies show that differentiability of the choice-set options moderates this effect. When options are more differentiated, choice enhances consumers' satisfaction with positive and...

Persistent link: https://www.econbiz.de/10014200306

The best experiences cannot be planned : the effect of maximizing vacation planning on consumer satisfaction and well-being

Mitas, Ondrej; Niemeyer, Olivia; Kurtz, Jaime - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1507-1524

Persistent link: https://www.econbiz.de/10015192883

The fluent online shopping experience

Mosteller, Jill; Donthu, Naveen; Eroglu, Sevgin - In: Journal of business research : JBR 67 (2014) 11, pp. 2486-2493

Persistent link: https://www.econbiz.de/10010402745

Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior

Fishbach, Ayelet; Ratner, Rebecca K.; Zhang, Ying - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 38-48

Persistent link: https://www.econbiz.de/10008909940

Fragile enhancement of attitudes and intentions following difficult decisions

Litt, Ab; Tormala, Zakary L. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 584-598

Persistent link: https://www.econbiz.de/10008747738

Examining shopping mall consumer decision-making styles, satisfaction and purchase intention

Alavi, Seyed Ali; Sajad Rezaei; Valaei, Naser; Wan … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 272-303

Persistent link: https://www.econbiz.de/10011543297