Zhang, Hui; Cole, Shu; Fan, Xiucheng; Cho, Myungja - In: Advances in hospitality and leisure, 2014, (pp. 173-197). 2014
As the hospitality industry is shifting its focus from service to experience, customers are becoming co-creators of the perceived value of a hospitality service because experiences customers obtained when consuming a hospitality service involve the participation of the customers. Thus, more...
