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Customer value
Beziehungsmarketing
14
Consumer behaviour
14
Relationship marketing
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Australia
7
Customer satisfaction
7
Brand management
6
Kundenzufriedenheit
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Markenführung
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Dienstleistungsqualität
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Kundenbindungsprogramm
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Loyalty program
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Markenartikel
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Marketingmanagement
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Service quality
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Brand image
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Customer loyalty
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Customer retention
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Customer service
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Einzelhandel
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Trust
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Unternehmenserfolg
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Australien
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Bayesian
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Ramaseshan, B.
3
Evanschitzky, Heiner
1
Hui, Laine Tan Hsin
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Rabbanee, Fazlul K.
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Stein, Alisha
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Vogel, Verena
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Journal of marketing
1
Journal of service research : JSR
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Hui, Laine Tan Hsin
- In:
The journal of business & industrial marketing
28
(
2013
)
4
,
pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
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2
Customer referral behavior : do switchers and stayers differ?
Stein, Alisha
;
Ramaseshan, B.
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10011283705
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3
Customer equity drivers and future sales
Vogel, Verena
;
Evanschitzky, Heiner
;
Ramaseshan, B.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003782531
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