Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A power-based measurement appr...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer value
Lieferkette
8
Supply chain
8
Turkey
7
Türkei
6
Data envelopment analysis
5
Data-Envelopment-Analyse
5
Theorie
5
Theory
5
Welt
5
World
5
International competition
4
Internationaler Wettbewerb
4
Logistics
4
Decision
3
Entscheidung
3
Export
3
Logistik
3
Airline
2
Bayesian causal map
2
Beziehungsmarketing
2
Bribery
2
Business network
2
Case study
2
Cluster analysis
2
Clusteranalyse
2
Consumer durable goods sector
2
Country development stage
2
Customer lifetime value
2
Efficiency
2
Effizienz
2
Ethical behavior of firms
2
Firm performance
2
Fluggesellschaft
2
Forecasting model
2
Gravitationsmodell
2
Gravity model
2
Import quotas
2
Importquote
2
Intellectual property protection
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ekinci, Yeliz
2
Uray, Nimet
2
Ülengin, Füsun
2
Ülengin, Burç
1
Published in...
All
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz
;
Uray, Nimet
;
Ülengin, Füsun
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
Saved in:
2
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz
;
Ülengin, Füsun
;
Uray, Nimet
;
Ülengin, …
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
