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Customer value
Relationship marketing
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Key account management
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Consumer behaviour
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Selling
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Verkauf
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Business ethics
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2002-2006
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Holt, Sue
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Knox, Simon
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Ryals, Lynette
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Ryals, Lynette J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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ECONIS (ZBW)
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Creating and capturing value in KAM relationships
Ryals, Lynette J.
;
Holt, Sue
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 403-420
Persistent link: https://www.econbiz.de/10003621425
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Measuring and managing customer relationship risk in business markets
Ryals, Lynette
;
Knox, Simon
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 823-833
Persistent link: https://www.econbiz.de/10003507284
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