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Customer value
Consumer behaviour
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Alpert, Frank
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Innovation in pricing : contemporary theories and best practices
2
Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
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2
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
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3
Behavioral aspects of pricing
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 349-369)
.
2018
Persistent link: https://www.econbiz.de/10011713361
Saved in:
4
Behavioral aspects of pricing
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 357-375)
.
2013
Persistent link: https://www.econbiz.de/10009628009
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