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Customer value
Consumer behaviour
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Bonfrer, Andre
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Drèze, Xavier
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
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2
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
Saved in:
3
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
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