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Value propositions : a service ecosystems perspective
Frow, Pennie; McColl-Kennedy, Janet R.; Hilton, Toni; … - In: Marketing theory 14 (2014) 3, pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers
Sweeney, Jillian C.; Danaher, Tracey S.; … - In: Journal of service research : JSR 18 (2015) 3, pp. 318-335
Persistent link: https://www.econbiz.de/10011336505
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Dynamic customer value cocreation in healthcare
Danaher, Tracey S.; Danaher, Peter J.; Sweeney, Jillian C. - In: Journal of service research 27 (2024) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10014580413