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The international journal of bank marketing : IJBM
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.
;
Mohan, Bijuna C.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Building loyalty through perceived value in online shopping : does family life cycle stage matter?
Amirtha, Raman
;
Sivakumar, V. J.
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1151-1189
Persistent link: https://www.econbiz.de/10013466618
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