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Return on Customer : how marketing actually creates value
Peppers, Don; Rogers, Martha - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 3, pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008860318
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011547747
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2022 - Fourth edition
Persistent link: https://www.econbiz.de/10013192452