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Customer value
Consumer behaviour
127
Konsumentenverhalten
126
Theory
58
Theorie
55
Brand management
50
Markenführung
49
Fashion
48
Mode
45
Relationship marketing
41
Beziehungsmarketing
40
Luxury goods
35
Luxusgüter
35
Brand
34
Marketing
34
Markenartikel
32
Tourism
30
Brand image
26
Lieferantenmanagement
25
Markenimage
25
Supplier relationship management
25
Innovation
23
B-to-B-Marketing
21
Business-to-business marketing
21
Clothing industry
21
Kundenwert
21
Bekleidungsindustrie
20
South Korea
19
Marketing management
18
Marketingmanagement
18
Südkorea
18
Textile distribution
18
Textilhandel
18
Unternehmenserfolg
18
Gastgewerbe
17
Hospitality industry
17
Marktforschung
17
Tourismus
17
USA
17
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16
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20
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Ko, Eunju
16
Woodside, Arch G.
5
Kim, Kyung Hoon
4
Gibbert, Michael
3
Golfetto, Francesca
3
Zhang, Hao
3
Chae, Heeju
2
Kim, Sang Jin
2
Wang, Huanzhang
2
Aiello, Gaetano
1
Cho, Minjung
1
Han, Jinghe
1
Han, Yoosun
1
Jiang, Qi
1
Kim, Angella J.
1
Kim, Kyulim
1
Kin, Kyulim
1
Lee, Chang Han
1
Lee, Euntaik
1
Lee, Mi-ah
1
Lee, Miah
1
Lee, Seulgi
1
Liu, Honglei
1
Mattila, Pekka
1
Pang, Wonbae
1
Phan, Michel Cao Tuan
1
Sun, Yang
1
Taylor, Charles R.
1
Taylor, Charles Raymond
1
Tikkanen, Henrikki
1
Xu, Bing
1
Yoo, Jiwon
1
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Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Advances in business marketing and purchasing
2
Creating and managing superior customer value
2
International marketing : emerging markets
2
Asia Pacific journal of marketing and logistics
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
4
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
5
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
7
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
8
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
International marketing : emerging markets
,
(pp. 111-136)
.
2011
Persistent link: https://www.econbiz.de/10008937375
Saved in:
9
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
10
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
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