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A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime; Lans, Ralf van der; Wierenga, Berend - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
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The value of flexibility : real options and customer lifetime value
Haenlein, Michael - In: Handbook of research on customer equity in marketing, (pp. 118-136). 2015
Persistent link: https://www.econbiz.de/10010483493
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael; Kaplan, Andreas - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
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Unprofitable customers and their management
Haenlein, Michael; Kaplan, Andreas - In: Business horizons 52 (2009) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
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A model to determine customer lifetime value in a retail banking context
Haenlein, Michael; Kaplan, Andreas; Beeser, Anemone J. - In: European management journal 25 (2007) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206