A model to determine customer lifetime value in a retail banking context
Michael Haenlein; Andreas M. Kaplan; Anemone J. Beeser
| Year of publication: |
2007
|
|---|---|
| Authors: | Haenlein, Michael ; Kaplan, Andreas ; Beeser, Anemone J. |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 25.2007, 3, p. 221-234
|
| Subject: | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Markov-Kette | Markov chain | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003494558