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Marketing management : a custo...
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Customer value
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Journal of marketing
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Rethinking marketing : developing a new understanding of markets
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A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
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2
A dynamic customer portfolio management perspective on marketing strategy
Selnes, Fred
;
Johnson, Michael D.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 117-135)
.
2004
Persistent link: https://www.econbiz.de/10002406643
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
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