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How do digital advertising auctions impact product prices?
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nianqiang - 2023
Persistent link: https://www.econbiz.de/10014329135
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Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nianqiang - 2023
Persistent link: https://www.econbiz.de/10014281869
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Bidding with budgets : data-driven bid algorithms in digital advertising
Bergemann, Dirk; Bonatti, Alessandro; Wu, Nianqiang - 2025
Persistent link: https://www.econbiz.de/10015417969