Knowledge management within organizations allows to support a global business strategy and represents a systemic and organized attempt to use knowledge within an organization to improve its performance. The objective of this research is to study and analyze knowledge management through Bayesian...

Purpose: This research objective was to analyze factors affecting IT practitioners' behavioral intentions in adopting (BDA) using a combination of Initial Trust Model (ITM), Unified Theory Of Acceptance And Use Of Technology (UTAUT) AND Task-Technology Fit (TTF) Model acceptance models....

The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers...

Das vorliegende Arbeitspapier untersucht den aktuellen Stand der Konzeptionen zum Wissensmanagement in Theorie und Praxis. Ziel ist es, einen systematischen und kritischen Einblick in die komplexe Thematik von Wissensmanagement in Unternehmen zu vermitteln, wobei insbesondere der Beitrag der...