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Synergies among advertising channels : an efficiency analysis
Stolyarova, Ekaterina; Rialp Criado, Josep - In: Journal of promotion management : JPM 20 (2014) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10010373825
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The financial contribution of customer-oriented marketing capability
Angulo-Ruiz, Fernando; Donthu, Naveen; Prior, Diego; … - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 380-399
Persistent link: https://www.econbiz.de/10010383816
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How does marketing capability impact abnormal stock returns? : the mediating role of growth
Angulo-Ruiz, Fernando; Donthu, Naveen; Prior, Diego; … - In: Journal of business research : JBR 82 (2018), pp. 19-30
Persistent link: https://www.econbiz.de/10011771730
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How much do companies know what contributes to education?
Arbona, Alexei; López-Estrada, Sebastian; Prior, Diego; … - In: Journal of the Operational Research Society 74 (2023) 12, pp. 2593-2605
Persistent link: https://www.econbiz.de/10014446195