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Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse
Reutterer, Thomas
;
Hahsler, Michael
;
Hornik, Kurt
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 163-179
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003522869
Saved in:
2
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011707346
Saved in:
3
Data analytics in a privacy-concerned world
Wieringa, Jaap E.
;
Kannan, P. K.
;
Ma, Xiao
;
Reutterer, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 915-925
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012420647
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