With the rapid development of Web 2.0 applications, social media have increasingly become a major factor influencing the purchase decisions of customers. Longitudinal individual and engagement behavioral data generated on social media sites post challenges to integrate diverse heterogeneous data...

The availability of abundant data posts a challenge to integrate static customer data and longitudinal behavioral data to improve performance in customer churn prediction. Usually, longitudinal behavioral data are transformed into static data before being included in a prediction model. In this...