Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Year of publication: |
2015
|
---|---|
Authors: | Chen, Zhen-Yu ; Fan, Zhi-Ping ; Sun, Minghe |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 241.2015, 2 (1.3.), p. 422-434
|
Subject: | Data mining | Direct marketing | Response modeling | Social media | Engagement behavior | Social Web | Social web | Data Mining | Direktmarketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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