The hidden gems in online reviews : unraveling how the expressions of affective needs impact review usefulness
Tong Yang, Chen Jason Zhang, Jie Wu, and Junming Zhang
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Chen ; Wu, Jie ; Zhang, Junming |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 34.2025, 2, p. 234-256
|
| Subject: | big data analytics | customer affective needs | hotel online reviews | information processing theory | market segmentation | Review usefulness | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Big Data | Big data | Hotellerie | Hotel industry | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Data Mining | Data mining | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2024.2413189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189127