Market segmentation based on customer experience dimensions extracted from online reviews using data mining
Shweta Pandey, Neeraj Pandey and Deepak Chawla
| Year of publication: |
2023
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|---|---|
| Authors: | Pandey, Shweta ; Pandey, Neeraj ; Chawla, Deepak |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 7, p. 854-868
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| Subject: | Data mining | Food industry | Latent Dirichlet allocation | Market segmentation | Online customer reviews | Sentiment analysis | Data Mining | Marktsegmentierung | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Ernährungsindustrie | Online-Marketing | Internet marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2022-5654 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471136