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Data quality
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International journal of market research : JMRS ; the journal of the Market Research Society
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Basic data analysis
Smith, Scott M.
;
Albaum, Gerald S.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 195-229)
.
2006
Persistent link: https://www.econbiz.de/10003420118
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2
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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3
The impact of two stage highly interesting question on completion rates and data quality in online marketing research
Hansen, Jared M.
;
Smith, Scott M.
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 241-260
Persistent link: https://www.econbiz.de/10009534983
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