FEATURES - Using Correspondence Analysis to Map Relationships - It's time to think strategically about positioning and image data.
| Year of publication: |
2001
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|---|---|
| Authors: | Whitlark, David B. ; Smith, Scott M. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 13.2001, 3, p. 22-27
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