Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling
David B. Whitlark and Scott M. Smith
| Year of publication: |
2007
|
|---|---|
| Authors: | Whitlark, David B. ; Smith, Scott M. |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 363-370
|
| Subject: | Absatz | Sales | Prognoseverfahren | Forecasting model | Conjoint-Analyse | Conjoint analysis | Extensives Spiel | Extensive form game |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003544699