Pick and Choose - Pick data holds promise for measuring brand performance.
| Year of publication: |
2004
|
|---|---|
| Authors: | Whitlark, David B. ; Smith, Scott M. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 16.2004, 4, p. 8-15
|