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~subject:"Data-Envelopment-Analyse"
~subject:"Kfz-Markt"
~type_genre:"Non-commercial literature"
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Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
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Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim
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2003
Persistent link: https://www.econbiz.de/10001740953
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Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim
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2003
Persistent link: https://www.econbiz.de/10001740955
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