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Preference reversal for copycat brands : uncertainty makes imitation feel good

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The information content of response latencies in conjoint experiments

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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

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A pricing decision model for Gabor Granger price experiments

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Conjoint choice experiments : general characteristics and alternative model specifications

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Conjoint choice experiments: general characteristics and alternative model specifications

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Marketing Data, Models and Decisions

Wedel, Michel - 2014

Our comments about the paper by Leeflang and Wittink wInternat. J. Res. Marketing, 17 2000. 105x comprise of two components: first, we address two issues on which we disagree with Leeflang and Wittink: soft versus hard data, and individual-level versus segment-level models. Secondly, we...

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Information acquisition during online decision making : a model-based exploration using eye-tracking data

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Applications and innovations of eye-movement research in judgment and decision making

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