Conjoint choice experiments : general characteristics and alternative model specifications
Year of publication: |
2001
|
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Authors: | Haaijer, Rinus ; Wedel, Michel |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-42323-0. - 2001, p. 345-386
|
Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Experiment | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
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