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Persistent link: https://www.econbiz.de/10014432503

Precision retailing : driving results with behavioral insights and data analytics

Dubé, Laurette (ed.); Cohen, Maxime C. (ed.); … - 2024

"Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host...

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Understanding the relational ecosystem in a connected world

Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010

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Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making

Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010

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A special emphasis and look at the emotional side of ethical decision-making

Vitell, Scott J.; King, Robert A.; Singh, Jatinder Jit - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 74-85

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Marketing decisions with reference price effect

Zhang, Juzhi; Zhou, Erfeng; Gou, Qinglong; Li, Susan - 2014

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Consideration-set heuristics

Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699

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Escaping the tyranny of choice : when fewer attributes make choice easier : marketing theory (2006)

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A strategy to communicate corporate social responsibility : cause related marketing and its dark side

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Handbook of consumer psychology

Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor); … - 2008

review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …

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