This research focuses on the weak product evaluation and decision‐making stage of the product elimination process. In comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors generally used by management and affords a richer...

Purpose – The reason for this study is to help increase understanding concerning the service elimination decision and implementation since it remains a highly under‐investigated topic. In doing so, an empirical investigation of the successful vs not‐so‐successful elimination practices...