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Deciding Without Resources : Psychological Depletion and Choice in Context

Pocheptsova, Anastasiya; Amir, On; Dhar, Ravi; … - 2007

Consumer choices are a result of an interplay of two systems: fast and intuitive thinking (System 1) and more deliberative reasoning (System 2). The present research examines the implication of the interplay between the two systems for context effects in choice by exploring the consequences of...

Persistent link: https://www.econbiz.de/10014026454

Deciding without resources : resource depletion and choice in context

Pocheptsova, Anastasiya; Amir, On; Dhar, Ravi; … - In: Journal of marketing research : JMR 46 (2009) 3, pp. 344-355

Persistent link: https://www.econbiz.de/10003860675

A behavioral decision theoretic perspective on hedonic and utilitarian choice

Khan, Uzma (contributor); Dhar, Ravi (contributor); … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002395772

What should we expect from a dual-process theory of preference construction in choice?

Gawronski, Bertram - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 556-560

Persistent link: https://www.econbiz.de/10010210144

Refining the dual-system theory of choice

Martin, Justin W.; Sloman, Steven A. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 552-555

Persistent link: https://www.econbiz.de/10010210148

The shopping momentum effect

Dhar, Ravi; Huber, Joel; Khan, Uzma - In: Journal of marketing research : JMR 44 (2007) 3, pp. 370-378

Persistent link: https://www.econbiz.de/10003547561

Apples, oranges, and erasers : the effect of considering similar versus dissimilar alternatives on purchase decisions

Friedman, Elizabeth M. S.; Savary, Jennifer; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 725-742

Persistent link: https://www.econbiz.de/10011951046