Purpose – The purpose of this paper is to examine how corporate social responsibility (CSR) appears and is communicated in small‐ and medium‐sized enterprises (SMEs). Design/methodology/approach – The paper is based on theory and research on CSR communication in general and in SMEs and a...

Purpose – Good stakeholder relations are crucial for the corporate image and reputation of modern organisations. One important management tool for use in successfully establishing good stakeholder relations involves management conversations. Until now these conversations have not been...

Purpose – The purpose of the paper is to report on a qualitative research illustrating how equal opportunity ideals as part of a corporate CSR identity project are practiced on the local level. Design/methodology/approach – Investigating the practice of CSR identity making, an ethnographic...