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~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Design
United States
Werbung
Markenführung
16,805
Brand management
16,802
Konsumentenverhalten
7,314
Consumer behaviour
7,312
Markenimage
6,985
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5,202
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5,151
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806
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696
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679
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678
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655
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654
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Wheeler, Alina
11
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9
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9
Gierl, Heribert
8
Romaniuk, Jenni
8
D'Ippolito, Beatrice
7
Keller, Kevin Lane
7
Leimeister, Jan Marco
7
Balmer, John M. T.
6
Brunner, Christian Boris
6
Krcmar, Helmut
6
Melewar, T. C.
6
Seo, Yuri
6
Burmann, Christoph
5
Christodoulides, George
5
Dens, Nathalie
5
Eisend, Martin
5
Foroudi, Pantea
5
Goldschlag, Nathan
5
Hayes, Jameson L.
5
Myers, Amanda
5
Pelsmacker, Patrick de
5
Septianto, Felix
5
Voorveld, Hilde
5
Blakeman, Robyn
4
Cohen, Justin
4
Faulkner, Margaret
4
Gupta, Suraksha
4
Huber, Frank
4
Jones, John Philip
4
King, Karen Whitehill
4
Ko, Eunju
4
Kumar, Rakesh
4
Lindstrøm, Martin
4
Miozzo, Marcela
4
Schweiger, Günter
4
Simeone, Luca
4
Srivastava, R. K.
4
Strebinger, Andreas
4
Taylor, Charles Raymond
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International Water Management Institute (IWMI)
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HAL
8
Institut für Wirtschaftsinformatik <Siegen>
7
Springer Fachmedien Wiesbaden
4
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
3
American Marketing Association
2
Bildo-Akademie für Kunst und Medien <Berlin>
2
Forschungszentrum Nachhaltigkeit (Artec) <Bremen>
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
2
IGI Global
2
Information Resources Management Association
2
Mathematica Policy Research
2
NetLibrary, Inc
2
Princeton University Press
2
Salomon Brothers Center for the Study of Financial Institutions
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Sloan School of Management, Massachusetts Institute of Technology (MIT)
2
Technische Universität Dresden
2
Tilburg University, Center for Economic Research
2
Universität <Mainz> / Lehrstuhl für Wirtschaftsinformatik und BWL
2
Universität Potsdam
2
Université Paris-Dauphine (Paris IX)
2
Vancouver School of Economics
2
8th Int. Conference onHuman-Computer Interaction (HCI'99)
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advanced Institute of Management Research <London>
1
American Management Association / Insurance Division
1
Arbeit, Technik und Bildung GmbH <Chemnitz>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Betriebswirtschaftliches Institut <Mannheim>
1
Betriebswirtschaftliches Institut <Stuttgart>
1
Books on Demand GmbH <Norderstedt>
1
CentERdata
1
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
Center for Policy Research, Maxwell School
1
Chambre de commerce et d'industrie de Paris
1
Chartered Insurance Institute
1
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Journal of business research : JBR
40
The journal of brand management : an international journal
40
The journal of product & brand management
31
International journal of advertising : the review of marketing communications
28
Journal of advertising research
27
Journal of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
21
SpringerLink / Bücher
20
Journal of promotion management : JPM
18
Renewable Energy
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising
12
Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
12
Energy
11
The IUP journal of brand management : IJBRM
11
European journal of marketing : EJM
10
IWMI Research Reports
10
International journal of internet marketing and advertising : IJIMA
10
Journal of historical research in marketing
10
Journal of international consumer marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
Journal of advertising : official publication of the American Academy of Advertising
9
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Marketing letters : a journal of research in marketing
8
Renewable and Sustainable Energy Reviews
8
Report / Marketing Science Institute
8
IWMI Books, Reports
7
International journal of sport management and marketing : IJSMM
7
Journal of marketing management : MM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of retailing
7
Tourism management : research, policies, practice
7
Corporate reputation review : an international journal
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
1,706
USB Cologne (EcoSocSci)
225
RePEc
151
BASE
36
USB Cologne (business full texts)
33
EconStor
21
Other ZBW resources
21
ArchiDok
1
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1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Creativity in direct response advertising
1988
Persistent link: https://www.econbiz.de/10004129704
Saved in:
3
Graphik +
Design
: Grundlagen: Werbung, Information, Gestaltung, Typographie, Druck, Photographie
Brauer, Werner
-
1976
Persistent link: https://www.econbiz.de/10009601379
Saved in:
4
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
5
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
6
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
7
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
8
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
9
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
10
Sensory aspects of package
design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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