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~subject:"Design"
~subject:"Werbung"
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Design
Werbung
Markenführung
16,798
Brand management
16,795
Konsumentenverhalten
7,313
Consumer behaviour
7,311
Markenimage
6,986
Brand image
6,845
Markenartikel
5,199
Brand
5,148
Relationship marketing
2,539
Beziehungsmarketing
2,536
Markenpolitik
2,453
Social Web
1,754
Social web
1,754
Online-Marketing
1,601
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1,600
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1,589
Marketingmanagement
1,439
Marketing management
1,414
Germany
1,391
Versicherungsbetrieb
1,337
Werbewirkung
1,223
Advertising effects
1,207
Marketing
1,048
Theorie
889
Theory
884
Luxury goods
855
Luxusgüter
855
Advertising
805
Einzelhandel
695
USA
679
Retail trade
678
Corporate reputation
655
Firmenimage
654
United States
652
Brand loyalty
631
Internationales Marketing
631
Customer satisfaction
626
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626
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5
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4
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4
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3
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3
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Wheeler, Alina
11
Pipek, Volkmar
9
D'Ippolito, Beatrice
7
Gierl, Heribert
7
Leimeister, Jan Marco
7
Brunner, Christian Boris
6
Krcmar, Helmut
6
Dens, Nathalie
5
Eisend, Martin
5
Hayes, Jameson L.
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Septianto, Felix
5
Voorveld, Hilde
5
Blakeman, Robyn
4
Cohen, Justin
4
Foroudi, Pantea
4
Huber, Frank
4
Jones, John Philip
4
King, Karen Whitehill
4
Ko, Eunju
4
Kumar, Rakesh
4
Lindstrøm, Martin
4
Miozzo, Marcela
4
Schweiger, Günter
4
Seo, Yuri
4
Simeone, Luca
4
Srivastava, R. K.
4
Taylor, Charles Raymond
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Bellman, Steven
3
Booker, Julian
3
Brown, Tim
3
Bruce, Margaret
3
Bucolo, Sam
3
Buijzen, Moniek
3
Celhay, Franck
3
Chen, Huan
3
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International Water Management Institute (IWMI)
19
HAL
8
Institut für Wirtschaftsinformatik <Siegen>
7
Springer Fachmedien Wiesbaden
4
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
3
American Marketing Association
2
Bildo-Akademie für Kunst und Medien <Berlin>
2
Forschungszentrum Nachhaltigkeit (Artec) <Bremen>
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
2
IGI Global
2
Mathematica Policy Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Sloan School of Management, Massachusetts Institute of Technology (MIT)
2
Technische Universität Dresden
2
Tilburg University, Center for Economic Research
2
Universität <Mainz> / Lehrstuhl für Wirtschaftsinformatik und BWL
2
Universität Potsdam
2
Université Paris-Dauphine (Paris IX)
2
Vancouver School of Economics
2
8th Int. Conference onHuman-Computer Interaction (HCI'99)
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advanced Institute of Management Research <London>
1
Arbeit, Technik und Bildung GmbH <Chemnitz>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Betriebswirtschaftliches Institut <Mannheim>
1
Betriebswirtschaftliches Institut <Stuttgart>
1
CentERdata
1
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
Center for Policy Research, Maxwell School
1
Chartered Insurance Institute
1
Communication, Advertising and Marketing Education Foundation
1
Courier
1
DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
1
Department of Economics and Finance Research and Teaching, Institut für Höhere Studien (IHS)
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutschland <Bundesrepublik> / Bundesminister für Wirtschaft
1
Dipartimento di Economia, Università Ca' Foscari Venezia
1
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Journal of business research : JBR
30
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Renewable Energy
18
Journal of promotion management : JPM
14
Journal of advertising
12
SpringerLink / Bücher
12
The journal of brand management : an international journal
12
Energy
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
The journal of product & brand management
11
IWMI Research Reports
10
International journal of internet marketing and advertising : IJIMA
10
Journal of historical research in marketing
9
Psychology & marketing
9
Renewable and Sustainable Energy Reviews
8
IWMI Books, Reports
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
International journal of production economics
6
Post-Print / HAL
6
Springer eBook Collection
6
Water Resources Management
6
Journal of Innovation and Entrepreneurship
5
Journal of innovation and entrepreneurship : JIE
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Research policy : policy, management and economic studies of science, technology and innovation
5
Technological forecasting & social change : an international journal
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
The journal of consumer marketing
5
Applied Energy
4
Beiträge zum Produkt-Marketing
4
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Source
All
ECONIS (ZBW)
1,103
USB Cologne (EcoSocSci)
222
RePEc
148
BASE
36
USB Cologne (business full texts)
33
EconStor
21
Other ZBW resources
21
ArchiDok
1
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1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Creativity in direct response advertising
1988
Persistent link: https://www.econbiz.de/10004129704
Saved in:
3
Graphik +
Design
: Grundlagen: Werbung, Information, Gestaltung, Typographie, Druck, Photographie
Brauer, Werner
-
1976
Persistent link: https://www.econbiz.de/10009601379
Saved in:
4
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
5
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
6
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
7
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
8
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
9
Sensory aspects of package
design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
10
Examining the role of store
design
on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
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