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Länderimages im Auslandsmarketing für Lebensmittel : zur Meinung und Bewertung von Images ausländischer Lebensmittel in Deutschland
Janssen, Jürgen - In: Land- und Ernährungswirtschaft in einer erweiterten EU …, (pp. 179-188). 1998
Persistent link: https://www.econbiz.de/10001325201
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of food products marketing 21 (2015) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy; Arli, Denni; Dewi Retno Rosari, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip; Bagdare, Shilpa - In: Journal of global marketing 28 (2015) 3/5, pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
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Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung; Yong, Sunghwa; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 2, pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
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Exploration of country of origin effect in services : a literature driven approach
Maurya, Harshit; Gupta, Devashish Das - In: The marketing review 15 (2015) 3, pp. 311-334
Persistent link: https://www.econbiz.de/10011438102
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Destination images, holistic images and personal normative beliefs : predictors of intention to revisit a destination
Stylos, Nikolaos; Vassiliadis, Chris A.; Bellou, Victoria; … - In: Tourism management : research, policies, practice 53 (2016), pp. 40-60
Persistent link: https://www.econbiz.de/10011439986
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Of products and tourism destinations : an integrative, cross-national study of place image
Elliot, Statia; Papdopoulos, Nicolas - In: Journal of business research : JBR 69 (2016) 3, pp. 1157-1165
Persistent link: https://www.econbiz.de/10011440251
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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975