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Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier

Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-507

Persistent link: https://www.econbiz.de/10009305310

"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters

Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472

Persistent link: https://www.econbiz.de/10009305317

The spillover effects of prototype brand transgressions on country image and related brands

Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38

Persistent link: https://www.econbiz.de/10010348972

An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification

Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685

Persistent link: https://www.econbiz.de/10011517593

Does the value of global brands apply to both foreign and domestic-based global brands?

Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015

Persistent link: https://www.econbiz.de/10010493026

Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations

Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338

Persistent link: https://www.econbiz.de/10012006998

Vicarious animosity : taking sides on provocative issues

Zdravkovic, Srdan; Magnusson, Peter; Miocevic, Dario; … - In: Journal of business research : JBR 124 (2021), pp. 77-85

Persistent link: https://www.econbiz.de/10012493838

A longitudinal analysis of country image and brand origin effects

Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930

Persistent link: https://www.econbiz.de/10013396342

Does the Value of Global Brands Apply to Both Foreign and Domestic-Based Global Brands?

Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - 2015

The purpose of this study is to explore how the value of being global brands is experienced differently based upon foreign versus domestic origin of a brand. The conceptual framework is tested on samples from three countries – United States, India, and China. The data are analyzed using...

Persistent link: https://www.econbiz.de/10015367321

Beyond anger : a deeper look at consumer animosity

Harmeling, Colleen M.; Magnusson, Peter; Singh, Nitish - In: Journal of international business studies : JIBS ; an … 46 (2015) 6, pp. 676-693

Persistent link: https://www.econbiz.de/10011312647