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The role of national identity in consumption : an integrative framework
Carvalho, Sergio W.; Luna, David; Goldsmith, Emily - In: Journal of business research : JBR 103 (2019), pp. 310-318
Persistent link: https://www.econbiz.de/10012104249
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Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products : an exploratory study in Brazil
Carvalho, Sergio W. - In: Latin American business review : journal of the … 4 (2003) 2, pp. 21-35
Persistent link: https://www.econbiz.de/10001971173
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The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Carvalho, Sergio W.; Samu, Sridhar; Sivaramakrishnan, … - In: Journal of international consumer marketing 23 (2011) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10008991170
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The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian; Carvalho, Sergio W. - In: Journal of business research : JBR 103 (2019), pp. 286-292
Persistent link: https://www.econbiz.de/10012104221