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Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Zolfagharian, Mohamed Ali; Sun, Qin - In: The journal of consumer marketing 27 (2010) 4, pp. 345-357
Persistent link: https://www.econbiz.de/10008651285
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Country branding using product quality
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
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Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali; Saldivar, Roberto; Sun, Qin - In: The journal of consumer marketing 31 (2014) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10010253981
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Country branding through Olympic Games
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
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Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin; Paswan, Audhesh K.; Tieslau, Margie A. - In: Journal of global marketing 29 (2016) 1/5, pp. 233-246
Persistent link: https://www.econbiz.de/10011654414