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Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji; Shimizu, Akira; Hayashi, Junya; Cheah, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Journal of promotion management : JPM 24 (2018) 3, pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019
Persistent link: https://www.econbiz.de/10012008503