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Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands
Josiassen, Alexander - In: Journal of marketing 75 (2011) 2, pp. 124-140
Persistent link: https://www.econbiz.de/10008935840
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Young Australian consumers and the country-of-origin effect : investigation of the moderating roles of product involvement and perceived product-origin congruency
Josiassen, Alexander - In: Australasian marketing journal 18 (2010) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003940456
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The imagery-image duality model : an integrative review and advocating for improved delimitation of concepts
Josiassen, Alexander; Assaf, A. Georges; Woo, Linda; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 6, pp. 789-803
Persistent link: https://www.econbiz.de/10011513136
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Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Kock, Florian; Josiassen, Alexander; Assaf, A. Georges - In: Journal of international marketing 27 (2019) 3, pp. 43-59
Persistent link: https://www.econbiz.de/10012106865
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The halo model of origin images : conceptualisation and initial empirical test
Josiassen, Alexander; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 253-266
Persistent link: https://www.econbiz.de/10009780524