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The central role of the reputation of country-of-origin firms in developing markets
Jiménez, Nadia; San-Martin, Sonia - In: The journal of business & industrial marketing 31 (2016) 3, pp. 349-364
Persistent link: https://www.econbiz.de/10011523972
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The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
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Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry
Abdelwahab, Dalia; San-Martín, Sonia; Jiménez, Nadia - In: The journal of brand management : an international journal 29 (2022) 1, pp. 111-126
Persistent link: https://www.econbiz.de/10013170531