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US consumers' willingness to buy foreign-made products : country-of-origin attitude changes from 1982 to 1990
Lumpkin, James R. - 1996
Persistent link: https://www.econbiz.de/10001215539
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin; Paswan, Audhesh K.; Tieslau, Margie A. - In: Journal of global marketing 29 (2016) 1/5, pp. 233-246
Persistent link: https://www.econbiz.de/10011654414