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Managing favorable product-country match in international markets : the case of "made in Gessi"
Matarazzo, Michela; Resciniti, Riccardo - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 422-434
Persistent link: https://www.econbiz.de/10010408598
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Tourism experience, country image and post-visit intentions : a study on international tourists in Italy
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: International marketing and the country of origin …, (pp. 65-80). 2012
Persistent link: https://www.econbiz.de/10009787684
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Country reputation and attitudes towards made in Italy products : a study on Chinese consumers
Marino, Vittoria; Mainolfi, Giada - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 228-241
Persistent link: https://www.econbiz.de/10009791532
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Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: European management journal 34 (2016) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10011448413
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Tourism satisfaction effect on general country image, destination image, and post-visit intentions
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 305-317
Persistent link: https://www.econbiz.de/10011489211