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Coopetition for destination marketing : the scope of forging relationships with competitors

Rusko, Rauno - In: Tourism planning and destination marketing, (pp. 75-98). 2019

Persistent link: https://www.econbiz.de/10011943334

Unintentional coopetition in the service industries : the case of Pyhä-Luosto tourism destination in the Finnish Lapland

Kylänen, Mika; Rusko, Rauno - In: European management journal 29 (2011) 3, pp. 193-205

Persistent link: https://www.econbiz.de/10009160413

Co-creating the Christmas story : digitalizing as a shared resource for a shared brand

Rusko, Rauno; Merenheimo, Petra - In: Driving innovation and business success in the digital …, (pp. 137-157). 2017

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Chapter 4 Coopetition for Destination Marketing: The Scope of Forging Relationships with Competitors

Rusko, Rauno - In: Tourism planning and destination marketing, (pp. 75-98). 2018

This chapter focuses on the coopetition features of tourism and specifically of tourism destinations. Because of the typical features of tourism destinations, coopetition might be a particularly important theme in the literature on tourism. However, the number of tourism studies that have...

Persistent link: https://www.econbiz.de/10015094391