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~subject:"Deutschland"
~subject:"Markenführung"
~subject:"Personalmanagement"
~type:"article"
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Deutschland
Markenführung
Personalmanagement
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120
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Antecedents and outcomes of employee-based brand equity
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Brand management in emerging markets : theories and practice
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marken- und Kommunikationscontrolling
2
Marketing intelligence & planning
2
The Routledge companion to contemporary brand management
2
The journal of product & brand management
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in corporate branding
1
Branding and sustainable competitive advantage : building virtual presence
1
Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
1
European journal of management and business economics : EJM&BE
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Handbook of marketing
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of marketing theory and practice : JMTP
1
Journal of small business and enterprise development
1
Journal of transnational management : the official journal of the International Management Development Association
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Psychology & marketing
1
Research handbook of marketing in emerging economies
1
Research perspectives on social media influencers and brand communication
1
Review of marketing research
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Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
The history of marketing science
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
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2
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
3
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
-
2013
Persistent link: https://www.econbiz.de/10009781365
Saved in:
4
Die digitale Markenführung ist tot - es lebe die Markenbildung : Auswirkungen der Digitalisierung auf die Markenführung
Posselt, Erich
;
Luckas, Manfred
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
4
,
pp. 34-40
Persistent link: https://www.econbiz.de/10012134408
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5
Social-Media-Ansprache bei DIY-Käufern
Franzen, Ottmar
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
4
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012134410
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6
Einfluss von Preis- und Vertriebsentscheidungen auf den
Markenwert
Kuntner, Tobias
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 18-25
Persistent link: https://www.econbiz.de/10011581683
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7
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
Advances in corporate branding
,
(pp. 148-174)
.
2017
Persistent link: https://www.econbiz.de/10011585002
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8
Entwicklung einer einzigartigen Arbeitgebermarke auf Basis gelebter Markenwerte bei der TNT Express GmbH
Seifert, Jürgen
- In:
Erfolgreiches Personalmanagement im demografischen …
,
(pp. 39-51)
.
2015
Persistent link: https://www.econbiz.de/10010501308
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9
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
10
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
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