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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard; Cova, Bernard - In: Finance reconsidered : new perspectives for a …, (pp. 245-261). 2016
Persistent link: https://www.econbiz.de/10011543064
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.; Breazeale, Michael - In: Analyzing the strategic role of social networking in …, (pp. 283-313). 2017
Persistent link: https://www.econbiz.de/10011531130
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Developing an effective digital presence
Cruz, Ana; Karatzas, Stelios - In: Digital and social media marketing : a results-driven …, (pp. 138-160). 2017
Persistent link: https://www.econbiz.de/10011582700
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Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander; Hausmann, Verena; Williams, Susan P. - In: Digital and social media marketing : a results-driven …, (pp. 279-300). 2017
Persistent link: https://www.econbiz.de/10011582721
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Entwicklung einer einzigartigen Arbeitgebermarke auf Basis gelebter Markenwerte bei der TNT Express GmbH
Seifert, Jürgen - In: Erfolgreiches Personalmanagement im demografischen …, (pp. 39-51). 2015
Persistent link: https://www.econbiz.de/10010501308
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Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte; Fantapié Altobelli, Claudia - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 631-648). 2015
Persistent link: https://www.econbiz.de/10010532535
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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten - In: Handbook of research on integrating social media into …, (pp. 73-87). 2015
Persistent link: https://www.econbiz.de/10011294616
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Co-creating brand value through social commerce
Wang, Yichuan; Hajli, Nick - In: Handbook of research on integrating social media into …, (pp. 17-34). 2015
Persistent link: https://www.econbiz.de/10011294623
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The effect of brand gender on brand equity
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: Psychology & marketing 31 (2014) 5, pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
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Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert; Ströbel, Tim - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 433-446). 2014
Persistent link: https://www.econbiz.de/10010354030