Narrow search
Showing 1 - 10 of 3,004
Cover Image
Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Barei, Fereshteh; Le Pen, Claude - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 81-90
Persistent link: https://www.econbiz.de/10010517757
Cover Image
DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
Cover Image
Managing requirements for the development of a novel elbow rehabilitation device
Callegaro, Aline Marian; Schwengber ten Caten, Carla; … - In: Technological forecasting & social change : an … 113 (2016) 2, pp. 404-411
Persistent link: https://www.econbiz.de/10011613252
Cover Image
Innovation and service-dominant logic : editorial
Huarng, Kun-Huang; Cervera, Amparo; Mas-Verdu, Francisco - In: Service business 12 (2018) 3, pp. 453-456
Persistent link: https://www.econbiz.de/10011915100
Cover Image
A market-oriented innovative quality framework for the investigation of competitive entry opportunities into new seafood markets for producers
Yusuf, Muhammad; Trondsen, Torbjørn - In: International journal of quality and innovation 2 (2012/14) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10010361600
Cover Image
Innovating through services, co-creation and supplier integration : cases from China
Zhang, Min; Zhao, Xiande; Voss, Christopher A.; Zhu, Guilong - In: International journal of production economics 171 (2016), pp. 289-300
Persistent link: https://www.econbiz.de/10011437386
Cover Image
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Cover Image
Designing contracts and sourcing channels to create shared value
Zegher, Joann F. de; Iancu, Dan A.; Lee, Hau Leung - In: Manufacturing & service operations management : M & SOM 21 (2019) 2, pp. 271-289
Persistent link: https://www.econbiz.de/10012099468
Cover Image
Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
Cover Image
A theory of supplier network-based innovation value
Yan, Tingting; Yang, Sophie; Dooley, Kevin - In: Journal of purchasing and supply management 23 (2017) 3, pp. 153-162
Persistent link: https://www.econbiz.de/10011730787