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Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti; Pirsch, Julie - In: Journal of international consumer marketing 26 (2014) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
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The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti; Srivastav, Pratish - In: The international review of retail, distribution and … 26 (2016) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
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An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti; Srivastav, Pratish - In: Journal of international consumer marketing 28 (2016) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011459939