Similar Search Results

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …

Persistent link: https://www.econbiz.de/10012814697

Export emergence of differentiated goods from developing countries : export pioneers and business practices in Argentina

Artopoulos, Alejandro - In: Journal of development economics 105 (2013), pp. 19-35

Persistent link: https://www.econbiz.de/10010237440

Doing business in emerging markets : entry and negotiation strategies

Cavusgil, S. Tamer; Ghauri, Pervez N.; Agarwal, Milind R. - 2002

Persistent link: https://www.econbiz.de/10001665241

Ethik im internationalen Marketing : Notwendigkeit und Gestaltungsmöglichkeiten unter besonderer Berücksichtigung der Entwicklungsländer

Rützel, Gerrit - 2002

Persistent link: https://www.econbiz.de/10001639662

Multinational strategic planning for Third World markets

Dawson, Leslie M. - In: Journal of global marketing 1 (1988) 3, pp. 29-49

Persistent link: https://www.econbiz.de/10001086744

Strategy development for manufactured exports of Third World countries to developed countries

Schooler, Robert D. - In: Journal of global marketing 1 (1987) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10001090662

"Fair trade" marketing : theory and practice

Prager, Charles - In: APROMA review (1995), pp. 9-15

Persistent link: https://www.econbiz.de/10001197046

The strategy pyramid : strategic marketing analysis for developing countries

Andaleeb, Syed Saad - In: Journal of global marketing 3 (1989) 1, pp. 7-32

Persistent link: https://www.econbiz.de/10001098390

Implications of the Marketing Strategy for Exporting MSEs from Developing Economies

Mori, Neema - 2011

Purpose: This paper reviews the export literature and identifies the marketing challenges faced by exporting MSEs from … challenges faced. Design/methodology/approach: It reviews both theoretical and empirical perspectives in export performance … networking to be very important in improving export performance of MSEs. Based on the literature reviewed, we are able to offer a …

Persistent link: https://www.econbiz.de/10014200944

The challenges of Nigerian agricultural firms in implementing the marketing concept

Herstein, Ram; Jaffe, Eugene D. - In: Competitiveness review : an international business … 23 (2013) 1, pp. 55-67

Persistent link: https://www.econbiz.de/10010127445